Beijing on June 9, 2015 at midnight, Apple Developers Conference WWDC 2015 convened as scheduled, as in previous years, circle of friends and a group of drying up all night to watch the live broadcast of the developers and Apple.
The next day, a friend told the reporter of Lei Feng in the morning:
"I was the WWDC last night--an already sleepy, One More Thing to the link, I'll enliven what are thought to be the new thing, but an Apple Music for half an hour, what the hell. "
Apple Music what is the GUI?
On the night after the WWDC, Apple has released three Apple Music video and released more details.
Positioned as a streaming music service, Apple Music costs $ 9.99 a month, the first three months free, mainly have the following 5 features:
1. For You:For You come from Beats Music (May 2014, Apple spent $ 3.2 billion acquisition of Beats) of music recommendation service, can recommend music based on user scenarios.
2. New: new songs and lists recommended include iTunes and Apple's most popular songs on the Music and video.
3. My Music: users and Apple iTunes Music to listen to and download songs, offline listening.
4. Radio: global radio, contains Apple Music Beats radio and 6 music radio frequency bands, in Los Angeles, New York and London to broadcast more than 100 countries and regions.
5. Connect: social property is very strong, the singer can be directly assigned to Apple Music, releases latest single, behind-the-scenes photos, and interacting with fans. Canada rapper Drake has just been announced at this year's WWDC will Connect released his new album.
QQ staff Oscar music from Lei Feng network, layman's terms, Apple Music product functionality is similar to the QQ music and FM combination in the Himalayas; Connet concept, similar to v-artist's tweets.
Music on Apple matters?
Took half an hour to tell Apple Music, music on Apple really that important?
Hybrid technology CEO Wang Zhong (over the "voice" theme business, served as Hong Kong's Phoenix URadio music co-ordination) tells of Lei Feng network, Apple has attached great importance to the music market. Apple has changed the pattern of the music market, but continued to punch in nearly two years, but never found a new blasting point.
In 2001, the iPod appears to subvert the market for portable MP3 players and iTunes became an important channel for the digital music market. In 2013, the iTunes totals 25 billion songs sold into the world's largest music distribution platform through which Apple bundled out 800 million credit cards, has accumulated a lot of paying customers.
Apple wants to launch a separate App has a lot of music. 2013 the WWDC Conference last year, Apple iTunes Radio, wanted to turn it into a standalone application, but because of licensing agreements with the major music recording company not maneuvering, final plans; the following year Apple bought headphones and music service-focused brand Beats, Beats Music has been carrying the same year, but in the end for this year's Apple Music "scenes".
Yanchao from shrimp music also believes that even though iTunes in the United States were very influential, but it paid download model is no longer the, Pandora and Spotify streaming music radio growth is fierce, robbed of a large market, so Apple wants Apple pulled one back on the Music in the music.
But on this issue, Oscar gives a different view. Oscar believes that earnings from the current perspective, music is not important at all, but looking back, service class low cost, high profit, but the content industry, which United States native speak highly, the results will be the capital markets a lot of feedback. Also, Apple's cash reserves now are too plentiful, so will need innovation to account to the Board of Directors and capital markets, couldn't have been such a big cash flow old talk on dedicated hardware. Vans iPhone 6 Case
Apple Music influences?
Historical significance of the Apple Music is outstanding, it was Apple's first independent commercial App (iTunes and the App Store is a comprehensive business system) and cross-platform Android and Windows.
Wang Zhong Lei Feng network, functionally, Apple Music lack originality and breakthrough, just previously exploration direction on a global consolidation. But one thing should be noted: Apple Music is not the same as iTunes only runs on OS x, iOS, but supports both Android and other platforms, coupled with CarPlay automotive system, greatly increases the application scenarios, given Apple's expansion created the possibility.
But there are people in the industry in an interview with network of Lei feng, said he doesn't think much of Apple Music, products and services and market share, it wants to move the share of Spotify and Pandora is very difficult. Apple iWork also said he would publish a cross-platform version and, ultimately, to nothing.
If Apple Music in China
As expected, Apple first released Music over more than 100 countries and regions, not mainland China. Imagine if Apple Music into the city, 60 Yuan a month, customers will buy it?
Oscar analysis, if current patterns, Apple Music is almost impossible to enter the Chinese, even if they enter, compete in the domestic and existing patterns of music, Apple Music can enhance the market share is very small, not even any advantage.
First, the Chinese habit of paying users hardly listen to copyrighted music, and Apple Music charges too high. Vans phone case
In this connection, Lei feng's network (search for "Lei feng's network", public interest) reporter also found the data validation. Tencent released the report on the development of the music industry in the near future (2015) disclosure of, under the crush of pirated goods, Chinese music copyright revenue is only about 2% of the total output value, the figure in developed countries such as Europe, America, Japan and South Korea accounted for 70% to 90%. In addition to the user's spending habits, music sites music downloads vicious competition between charge not implemented correctly.
Furthermore, at the domestic level, music services and strong sense of copyright, have hit heavily all copyright music library building, high incidence of copyright dispute, Apple Music content will be subject to enormous restriction, in other words, Apple is probably not copyright.
Counterpoint analyst Neil Shah pointed out that in Asia, the pricing need to be close to free, or $ 2-5 in monthly fees can accepted.
But there are rumors that Apple Music cannot enter China blocked may be audited. In General, Apple Music into the probability is very low, even if you entered may not have an impact on large patterns. No wonder, when Lei feng's network in an interview several music services, they said, didn't know about the matter.
However, if entering China, you suppose Chinese users will see those familiar words:
"I'm sorry, this content cannot be shared between * letters. "
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