Overseas speculation swirling a few weeks ago Facebook Home attracted the attention of many, but after the start of the effect is not satisfactory. Home releases first day of downloads up to 100,000 times. However, these numbers cannot make up. In contrast, Instagram when you initially log on Android, reached 1 million downloads on the first day, downloaded 5 million times within 6 days. Google Play in last three days later, only 500,000 downloads, and Facebook has nearly 1 billion users compared to the number really is not worth mentioning. Why?
Facebook Home as a Launcher, Facebook social-sharing features to the system level for Facebook users, the new social networking experience is unusual, but it's still a system-level applications. Nothing but full of Facebook beyond the presentation feels fresh when we entered the program list of the Facebook Home, only to find ... ... It really is a disaster!
Because the Facebook Home and desktop features the list of programs, far worse than the native Android UI, for example, can only be placed on the Desktop App shortcuts, and unable to put Widget, let alone finishing this App as a folder, for App installation is less people perhaps perfunctory, but the number of App break hundreds of people use really too painful. Gorgeous rendering of information to give up the convenience of another function, probably only love for Facebook users to accept it? But when friends upload is not HD, small figure forced to widen after the equally deplorable.
Demand and function of bottleneck appears again, differentiating dilemma more and more obvious. Facebook Home Launcher class opponent is perfect for all kinds of development software, is a pure experience Facebook experience, or looking for a easy to use and attractive desktop application, there is a choice of topics. Facebook Home cannot do perfect on the basis of function, nor brings a unique Facebook experience that cannot be replaced, they can't survive in the mature market.
Facebook problems is but a small microcosm. The same problem is also evident in other high-tech companies.
Recent publicity about Apple Rumors of change, causes the same. IPhone 5 and iPad Mini development and sales are planned, update of the iOS system project is also planned for a long time. The key issue is, as a company that depend so heavily on new products, but not on new products to give users a more surprising, early "paint" is hindered the momentum of iPhone 5. The last six months, Apple's market capitalization shrank by as much as $ 250 billion, shrinking market capitalization was almost worth a Google company. From Wall Street rumors say these difficulties that all the problems are due to Tim Cook on the head. IOS market share being Android extrusion, high quality Android software is gradually catching up, Holo-style has become a design benchmark difference another APP for iOS to be materialized, and no one can ignore. To cater to the public even if the next-generation iPhone in size, covering high and low end of the market is not as unique as the iPhone 4 came out, that year's technology fully integrated implementation of differentiated way, needs an opportunity. Maturity of the smart phone market is so high, from phone to phone, between the manufacturer and the manufacturer of the gap is not very big. Galaxy sold so well, does not mean that Sony and HTC ONE LT36 did worse. A lot of people around me on the issue of whether to select Galaxy S4 tangle, is that it is not doing enough differentiation. Starbucks iPhone 5 Case
Microsoft Surface also has the same problem. Although the Windows unit sales in the first quarter of this year over the same period last year, a small increase, which is to a large extent associated with the Surface hardware sales, but the problem is that profits are not high. Surface RT failure is almost certain, meet Windows RT into Windows Blue has become a foregone conclusion. Office is a selling point, but was unable to become a killer, not to become Surface RT Pro sales of tiger balm. For PC users, the Surface and the laptop much, users who require flat and very easy on iPad to choose between and the Surface. Microsoft can't make Surface stand out in a short time, so do not differentiate.
We as ordinary users, at the time of purchase of digital products to depend on differences between product choices, and this is all manufacturers have been struggling. But after purchase, most of the functions that are used by the user, but they always feature a small part. IPhone 4 come out with another product has a huge difference in experience, the difference is not directly copied, which is why, now ran a wearable device to the manufacturer. Only in this new field, the rule is not determined, there are innumerable possibilities for you to explore and try. Only this time, we do not need to purchase a product for a complex comparison filter. Just like Google like Glass, made, was the difference.
Of course, from the breakthrough to homogeneity, technology accumulation again after homogenization, this is a circular, we would meet every few years. The predicament of this difference, again and again, each manufacturer will have met. Obsessive compulsive disorder and have a choice of students, I'm afraid it is difficult to escape the choice of bad luck.
Author Chen Zimu. Original address: http://BBS.zoopda.com/thread-296010-1-1.html
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