Chinese business circle last big thing was: entrepreneur bragging blows out of the question. Throughout the week, crazy friends crowding the screen a few entrepreneurs were allegedly bragging to blow the negative case.
In fact, in this commercial age, everyone knows: every entrepreneur must learn to package, sell and beautify yourself. Lei does not blow it? MA don't blow it? Blow! And they boast saved hundreds of millions of marketing costs.
But why no one was accusing them of?
Key: they are only for the future "brag" enlarge their own dreams, goals and ability to reach, released a strong charisma, customers, employees and the media into a frenzy, but they may not lie on any real data right now.
That's advocating and blow to beef the difference between a man who had been forced into a corner: a coming blow, a blow now.
Entrepreneurs need to "blow"
Entrepreneurs are actually in need of a "provocateur" spirit. From the beginning, you must constantly "brag" to drive themselves and their team.
When you have less than 10 people, you must make every effort to persuade people to give up now have joined your team, and one joined forces with you for your cattle and horses, you have to convince them it is worth to pay for you; Jeremy Scott iPad Mini Case
You start with the first 100,000 registrations, when the first 1 million users, you have "blown", because you need to tell people, you do to 100,000 can achieve 100 million;
When your business across nine turns and 18 bent closer and closer to listed goals, you need to "blow", because you have to get one last round of financing, and put yourself on the NASDAQ Bell;
Entrepreneur "brag", no one would blame you. Because your aim is not to deceive, more to encourage themselves, driving teams was to shout out the ideal. But I have to say is, we first have to understand what good is not blown. Yes, not once.
Don't do it
Appropriate packaging between exaggeration and distortion of the self, in fact, not only in the details, but that mentality. And part of the unit some time ago God incredible gains similar to the present investment upsurge of bubbles, blow some people expect a blow dream of Fame, then, should keep in mind the following:
First: financing--not to "double"
Venture capital is most like to brag about the amount of financing. A reporter once wrote: "... ... VC circle hoax financing has evolved to a crazy degree. Many enterprises in the original three times times the number to exaggerate the amount. Previously, a group-buying website has announced the high finance of over 100 million dollars. And industry claimed its financing payment is about half the foreign versions. Upcoming buy in the near future, the fake number of heinous. Prospectus with the exposure, some financing is 4 times times...... "
As far as I know, exaggerated 4 times or more are not uncommon. In fact, regardless of their cost of business ethics, finance fraud in terms of price/performance, the most worth it. Financing fraud can't trick the next investor, nor fool pre-IPO audit, the only way to cheat, only the public.
Some people may think, as long as the listing is successful, be bygones if had been out, "success will not be judged." Not to mention really this is not the case, even so, this kind of fraud also may give you company before the IPO on down at the last minute, and once exposed, was flooded with hundreds of public opinion by 10 times.
Second: the data--not "millions"
Comparing financing fraud, number of users, active users such bragging costs seem to be lower, caught the possibility seems to be smaller. My feeling is that now say their users at every turn there are so many billions of entrepreneurs. Jeremy Scott iPad Mini Case
Although the digital market of 1.3 billion people, still understandable (if you are in the European market, then out of), but you can't fool anyone else feels the same: persuading people to use one of more than 10 points to you, is not a simple matter. My feeling is, if 10 people around no one knows you, it would be best not to mention their billions.
Third, the product--don't "revolution"
I most often hear is the ear into the "revolutionary" and "disruptive" product ... ... What is revolutionary is it? Such as the internal combustion engine to replace the steam engine, replacing the light oil lamps, mobile Internet beyond traditional Internet ... ...
So, always revolutions, in fact, is contrary to common sense. Such bragging price in: enhancing the consumer's expectations, and overdrawn credit their products and excessive overdraft results, is to leave the industry with a "liar" impression. Even this impression probably couldn't stay away, because too many people do.
Four teams--don't change history
Have a high qualification, background the on-site team is a very cool thing. If some of BAT's VP/CXO, it is simply killing machine.
But in addition to their own conscience in the world, there are two kinds of people staring at you, one called media and friends. So my suggestion is, make your team faithfully rendered, even the "high", "senior" such modifiers to give, or simply do not have. Otherwise, many of Daniel's downfall, are often a little from your resume "inaccurate" and find the entrance. Bragging is a technology live, fellow entrepreneurs, bragging, slower acting will be struck by lightning.
"The author of" Ma Haiping, a founder of doctors. The earliest Internet marketing business practitioners, BD system, one of the founders of Baidu.
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