Designed to take over production of the times

In the traditional view, the so-called design, a lot of people understand is to sell drawings. From the design tools, this interpretation seems to be right on the mark. As did most of the designers are dealing with mapping, modeling, and software. But from their object and purpose, this understanding is completely obsolete.

Mainstream industrial design bodies, usually refers to itself as "total solution" provider. They stopped selling the drawings for an entity, and sell solutions like a management consultant, agent production and supply chain management, service charge.

The background of this trend is that modern industrial product manufacturing process is broken into numerous small link, then everything is outsourced to professional organizations--including the final manufacturing and Assembly, are handed over to the factory. Final manufacturers left the brand and sales channels. Industrial design bodies and powerful, even brand management, ancestors, brands need to sell products and pipe channels can have.

In this case, industrial design than more welcome by the brand's advertising company. Industrial design firms and advertising agencies, market research firm clients in the upper reaches, has also become an expert in supply chain management and technology consultants. "Manufactured" the gravity of this matter, overall design were transferred.

Innovation and design industry itself, when designers in the design of a product, you must, how to how to make trial-what name, mass production, and even how to think well. This change, in the last five years become very apparent.

Shenzhen as a so-called United Nations assessment of the world's eight "city of design", one of the larger industrial design agency here earlier into "industrial agency"--the brand owners can walk into these designs, said, what I am going to build one, then just at the appointed time in the sales network selling the product was good.

In this context, the gorgeous debut 3D printer.

360 votes

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