Along with micro-shake it around on the 10th official micro-public access platform, iBeacon technology is the line of businesses under hot pursuit. IBeacon heat has not yet disappeared, one blockbuster after another disappear slipped into everybody's eyes: AliBeacon plan of Alibaba.
Ali every step in the field of iBeacon trying to
When Alibaba's slogan of "not difficult to do business in the world" filled with lofty ambition to save the small traders, and finally, Jack Ma did. Taobao online platform No.1, but online entrance than the Tencent micro letters, public comments which have a strong offline business resources of the APP, and in order to get through the line, Amoy Ali invested heavily to promote little, or even pancake stalls of the University campus. Strategic role is such that first-mover advantage will form a "wall" later suffered. Although Ali was large, but online is clearly not Baidu and Tencent's depth and breadth of the layout. BAT three occupied a hilltop and who want to dig a little soil in the mountain on the other are no longer easy, unless there is a new technology. In June 2013, the far United States the Apple Worldwide Developers Conference in San Francisco mosikaonixi Center (WWDC) published on iBeacon may be able to help online businesses under Ali shuffle.
In fact very early on in the iBeacon on the layout: Victorias Secret Case for iPhone 5
October 2014, at the West end of Hangzhou INtime laid a number of Beacon devices, closed a few days later after the test interface. Although device instability, because at that time Ali, Ali, did not prevent occupation line entity under the mall's ambitions in the field.
The end of 2014, and embedding iBeacon technique, and access some of Hangzhou line coupons system, somewhat similar to the function of micro-shake it around today: the online customer has arrived in stores can receive coupons model to attract users to the store.
In early 2015, Ali resources established official development line expansion team the city's commercial centres, client integration and create a Meow Street shopping malls nationwide resources.
April 2015, Ali development AliBeacon, intended to open up Beacon to offline payments.
What is the AliBeacon program
AliBeacon was launched by Alibaba BLE with the Bluetooth standard Smart open Bluetooth radio beacons. For offline businesses to quickly connect field or close to consumers and provide rich, accurate service and interactive opportunities. Intermediate media APP is PayPal, and build the Bluetooth development programme. By AliBeacon will combine three categories of people: ISV providers, merchants and hardware vendors.
AliBeacon focus on the line under the smart pay
To obtain marketing and micro-positioning mode, Alipay more payment functions, especially online payment transfer function, Alipay has become more "intelligent". Merchants through PayPal account no beacon into the binding shop consumer customers don't need to sweep yards, opening the wallet through the intelligence find merchant account no, enter the amount, direct transfer payment. Consumers can be completed without leaving your seat.
This reflected the Ali's strategy: to change existing payment method, PayPal from the cash to the PC end consumer, and mobile PayPal APP consumption now and then go offline to online transactions, completely replaced cash and credit cards. Beacon will be the closed-loop connect more easily. If you didn't realize that, so do not rely on physical POS machine can pay out in similar outlet Nike Store, weekend Carrefour as well as winding line UNIQLO counters before, you know that Beacon charm: no queues at the scan into Bluetooth signals can pay with PayPal.
AliBeacon the advantages of indoor map navigation
In addition to the innovation in the method of payment, Ali also resolved the app is unable to solve a problem is an indoor location. Bluetooth development programme for public infrastructure, parking, large Shopping Mall, indoor locator beacon solution provides a complete and offers free indoor maps, positioning and navigation services. Guide map-based efforts out of the indoor map, Ali in this regard, there has been different from the app's unique advantages.
This characteristic also served to Ali mall complex under the future online distribution strategy. Now has been similar to the very large integrated complex layout is not very well resolved, and AliBeacon let users open a PayPal Shop, consumer and pay by PayPal.
I also found that letter and Ali in the wording of the slogan on the Beacon project is very subtle. Micro letter around is "closer to let you and your users", while Ali Bluetooth program is "line is not difficult to do business." As the two giants has always been the strategy, micro-standpoint will always be the connections between people, while Ali tends to business or a business. But it is not difficult to see that transaction payment as a last step, if you just let the customer closer to, but did not form a substantive deal for offline businesses, so there is no real conversion rate. It is not difficult to see if the app is only thinking about the first step, then Ali will even think the last step. Victorias Secret iPhone 5 Case
Final pattern may store offline iBeacon
But the app, first-mover advantage is very clear, and under micro credit belongs to line the Mall, so shopping is very easy to integrate resources to reach the user's hands. For the shopping mall, more functions is to drain rather than a specific line of goods or services. And the real deal happened in shops and brands, they will pay more attention to the real conversion rate. In this mode, the app is easy to store application, PayPal can do well into the chain of shops. This may be the letter Beacon in Beacon end entity and Ali mall features the perfect combination.
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