Mossberg (Walt Mossberg) and writing, this time pointing to Google eyes, looking at profits from Apple on the iPhone with big bucks, wrath of the Mossberg: Google, why not? Mossberg give 5 reasons support when it comes to Google to build their own hardware. Following is a Mossberg article, published in the foreign media The Verge column.
And when it comes to Flash Nexus, this time of the year, Google launched Nexus one of the flagship device. Nexus is the company starting from 2010 launch of a brand, its devices including smartphones and tablet computers. Although Nexus devices is not very popular, but this series is to show the world the best characteristics of Google's Android operating system.
In General, the Nexus phone always configure the latest version of the Android system, in addition to these phones also allow Google to have the opportunity to showcase the company's latest application and service, sometimes these applications and services do not install to the Android phone, especially in the emerging markets is even more so. Unlike other Android devices are, just after Google released Android patch, Nexus phones tend to be updated immediately.
However, the Nexus is not produced by Google themselves. In fact, Google has selected its Android hardware partners company to produce each year of Nexus devices. This year, Google will launch two Nexus phone, and these phones will be split between different mobile phone manufacturers, namely LG and Huawei. While Google will be closely involved in the production of the final product, but Google cannot totally control these products, even if one of these products is the company's flagship product. By contrast, Apple's iPhone has complete control over production, and the Microsoft Surface also has full control over.
I think it's time for Google began producing independent hardware, at least when it produces independent Smartphone, more specifically, are also the independent Nexus products when, in particular, to produce lower-priced handsets for emerging markets. M & M'S iPhone 5 Case
I also know, Google briefly--Motorola has its own mobile phone production sector, but also sales of Motorola cell phone. I also know, of course, Google has with Chromecast and products involved in hardware such as the Chromebook Pixel, but has also forced the cancellation of another's hardware Division, which Home Media Player "Nexus Q" section.
However, Google has strong strength and resources of the company, entirely possible to recruit more hardware engineers and designers, and eventually create a unique equipment, and outsourcing to other companies.
Here's what I think the 5 reasons Google should build its own hardware products.
First, enhanced its close integration of software and hardware
Software platform to integrate with hardware with the target Wizard, it will be much better. Which is made in the Apple was so successful, one of the most important factors, as well as promoting Microsoft after years of boycott eventually decided to enter the hardware business, one of the most important factors.
Apple brings together hardware and software expertise, so the company can beat in a fingerprint-recognition support Google and Nexus products. In addition, it is for the same reasons, Apple products have a new feature, namely 3D Touch, this feature enables mobile phone screen to identify pressures and the corresponding response. Maybe this won't become a big selling point, but in any case, this is a big step forward. Perhaps, as long as you control the hardware and the software, then you can try on this business. Of course, the third party companies are able to do something, for example, Huawei has a 3D Touch-functionality mode, but over the past 15 years, Apple has made it clear that as long as the platform owner will integrate hardware and software, the miracle will happen.
I once asked a Google executive, the Executive replied that Google thinks its in close cooperation with the Nexus hardware manufacturers have achieved the same goals. For example, the Executive said, the new Nexus phone using the same camera, and fingerprint sensor, even though these mobile phones manufactured by different companies. However, in my opinion, that component specification does not get the same result. M & M'S iPhone 5 Case
Secondly, the integration of Android and Chrome OS,Android into a single platform
Google Android into the future of the company is being a single platform, Android and Chromebook notebook operating system Chrome OS integration (but Google has denied). This suggests that Android will be able to configure to laptops and even desktop computers. In my opinion, it would be for Google to create the Nexus hardware product line provides the opportunity to attract attention, even if other companies continue to use Google's Android system. If it did, then the company can not only cell phones or tablet computers, even able to produce notebook computers, in this case, Google's system may be able to become a platform for decades instead of Apple's desktop operating system, it will be a big change in the industry.
Third, Google hardware partners Samsung from bad to worse
Although Android is still a leading global platform, and from a market share perspective, much more than Apple's iOS system, however, Google is only a hardware partner, Samsung – the company has products to global markets, but also won many share and profits around the world. However, in recent quarters, Samsung's sales and profits have been deteriorating. Perhaps Google's own production of phone become Android's answer to the question, so as to allow Android to become an hardware product holder favor products system, and helps Google make greater successes.
Finally, native system new devices no longer use Google, Google losing ground
Equipment manufacturers in emerging markets more and more various versions of Android, but none of these Android uses Google applications and services, which means that Google is hard to get revenue in emerging markets. Even very rich Amazon are heavily in use Android to create their own products, that is so because Android is free, and is open. So far, Google is also unable to deal with this trend. A cheap, Google to build the Google-branded phone is perhaps the best weapon the company is involved in the war.
Finally, preinstalled applications may be condemned as illegal by EU
The European Union has launched an investigation, to investigate Google requested that its application be bundled into Android phones from other manufacturers approach is legitimate. If the results show that Google's move is illegal, then that would be a disaster for Google. From this point of view, Google should, of course, to build its own hardware products.
In addition, I also know that Google has a Motorola may have to bore partners such as Samsung, I also know that Google's phone will also let independent production partners such as Samsung are dissatisfied. In fact, Microsoft Surface of Tablet PC hardware partners are very dissatisfied. But this kind of thing should be able to be solved after all Microsoft is doing the right thing. But for Google, and, of course, need to do like Microsoft.
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Tags: mobile phone Science and technology
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