Saban Brands is expanding one of the Paul Frank cases brand in Asia through a strategic, long-term licensing offer with Grand Union International Committing Company.
Grand Union International Committing Company will now serve as Paul Frank iPhone 6 case's master licensee and retailer for China, Hong Kong and Macau and we intend to manufacture and distribute a wide range of Henry Frank products from apparel in accessories and more.
The deal marks a huge licensed agreement in Paul Frank's history, and further supports the brand's significant growth in China. You'll currently more than 100 standalone Henry Frank stores throughout China, through plans to expand to an estimated 500 retail stores during the terms of the offer. The partnership also coincides for this near-future development of the new store thoughts, Paul Frank Kids and Henry Frank Home.
Additionally , Grand Unification International Trading Company will have one of the licensed rights to all future Henry Frank-branded cafés in the market.
Saban Manufacturers has been working with the team at Excellent Union International Trading Company since the company acquired the Paul Honest brand in 2010, and the continuously happy partnership has led to this new agreement.
"Paul Frank has seen tremendous present-day in China with high consumer require the brand's colorful, fun and fashion-forward product, " says Kirk Bloomgarden, senior vice president of global consumer pieces, Saban Brands. "The Grand Unification team has been instrumental in helping our store build the Paul Frank label in China over the past few years, and the success to date proves that they are a quality partner to help us further propagate Paul Frank's footprint. "
In order to launch this extended partnership, Excellent Union International Trading Co. most likely be hosting a Paul Frank 20th annual anniversary exhibit starting in July. Your current exhibit, which will travel to multiple nearby mall locations throughout China, will take buyers on a journey through the history of Henry Frank through photos, original images, videos and classic product to create the 20-year history of the iconic label to life.
"We love Paul Honest and are eager to take this iconic label to the next level. Chinese consumers have an extremely passion for Paul Frank will be core character, Julius the goof, " says Dave Qian, ceo, Grand Union International Trading Lender}. "With this partnership, we are purchased offering new and unique Henry Frank products and experiences. "
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