Editor's Note: a year ago, Zhou hongyi can a person hold a nearly three-hour press conference now, but he only reluctantly willing to stage.
Security checks, searches, confiscated lighters were neatly; the soldiers packed clothes, kicking and slipping from side to side, deadpan. Here is diao Yu tai, China Security's most exclusive hotels.
"Opening press conference why here? "I asked.
"Because of security. "360 phone staff were amused by their answers. Jeremy Scott iPad Mini Case
From the door to the venue section of the road, probably takes more than 10 minutes to walk, every turn signpost standing, most prominent places says "tough three systems • security core height", "annual flagship 360 Mobile Q5 series group".
As you can see, Zhou hongyi do mobile phones, was eventually chosen to suit your posture.
Obsession
Zhou hongyi refuses to lose, even if there may be planted on the same thing twice, and he still wants to do a mobile phone.
Last May 6, Zhou hongyi was excited that day and no new product launches, "strange" word he had shored up the audience. Back then, he said, "as long as the phone is good enough, when it is never too late. "With regard to strategies," I was wondering how to sell mobile phones for free, at least for hardware free. "Uttered it submerged in the break out of the crowd.
Zhou presented himself as "the first people to read millet model", after the extraction of "user experience" and "value" is no stranger to him. In theory, that success is a very easy thing. Unfortunately, the reality of the more complex logic, then 360 mobile phone has a lot of things.
And cool before the joint venture subsidiaries, a 360 special for early employees to probe into the Zhou hongyi, write very long, but the conclusion is simple, it's unreliable, don't touch the cool. He also told of Lei Feng: "old weeks if your hand is enough time, because money has not played in the past. "" Then? "" Lao Zhou did not greet me. "
Then everyone knows drama, and "AK47, South mobile phone with me!" "I just want to be mobile, who help me with my phone I who who hinder me, I kill you. "
Shortly thereafter, the sentence he friends highlighted again.
So far, "odd" and "dispute" had been lost, perhaps too much, when Zhou Hongwei said on stage "I do 360 mobile phones for a year" when even the media be surprised: "still only a year. "
Safe
At the press conference, Zhou hongyi, Zhu Fanghao, Zhang zhaozhong, respectively responsible for software, hardware, and part of the gag.
According to Zhou hongyi subjective, he did not want to attend the Q5 launches, PPT is not for him. However, he was more accustomed to Unscripted, and consciously telling only one point – safety. According to statistics, the whole show took nearly two hours, "safe" Word was mentioned 140 times, Zhou had 91 times.
Last October, Zhou hongyi said:
"Our three handsets, body techniques, materials, design, fingerprinting, and so have done a lot that we made a mistake, say too much about the details of losing focus, so many users and friends think a lot, but not which is prominent. "
Of course, this is just internal factors. Can't get consumer focus also has a very important reason, that is now the phone more like, which was embarrassed by Zhou hongyi:
"Sometimes I give the phone to friends in Government, business friends, they all asked me a question, say what this phone and the other phones you do differently? I wanted to praise one of our pictures, but it seems as if everyone has done a good job. I would like to praise the beautiful metal body curve, but now thousands have reached this standard. I want to praise our province electricity, light, but it was only used to know. "
So, when Zhou broken homes away, "security" is clearly one of his best bet:
"In today's mobile phones, despite all the cell phone manufacturers are doing some phone Butler, mobile guards, Security Center, but you're welcome to say that these were not professional enough. Professional thing to do by 360lai, at this point I can brag. "
This is reminiscent of the "Mito" started as the US cell phone. Kill self portrait artifact of the way in which the industry is based, won the coveted premium. But clearly, Mito mobile phone volumes was not Zhou hongyi wanted.
Rebound Jeremy Scott iPad Mini Case
After the stage handed over to Zhu Fanghao, Zhou hongyi has barely lifted his head, eyes stays on his mobile phone, occasionally communicate with others, also did not see any emotion. But used to show dismal atmosphere, now Zhou is not exciting enough.
A year ago, Lei feng's network (search for "Lei feng's network", public interest) to the "odd" make over summary:
"2014 360 intelligent hardware of slow progress in the new business, capital market confidence is low, announced June 360 will be privatized. 360 need an inspiring and adequate volumes of new business. "
Now, 360 's privatisation has been completed, Zhou hongyi can only euphemistically said "we (360 mobile phones) is not the most powerful player on the market, also faces a powerful opponent. "The situation is very anxious, even more detrimental to the 360.
According to the Vice President of Meizu Linan said: on the one hand, from the end of last year, the entire mobile phone industry suppliers have cut this year's shipments index layoffs layoffs, went bankrupt. But this year, it seems not so pessimistic that many components are in short supply.
The other hand, a few years ago, Internet model to the traditional channels to form a great deal of impact, profit margins were down to ten points. Now, one or two line market is saturated, three, four or five lines rising consumer demand in the market, dealers have bounced, and retaliatory requests for profit.
With this as background, duanshi Enterprise (OPPO, and vivo) singing all the way, millet, Meizu and joy, as it is in your way, into the arms of the offline channels. 360 follow or not to follow? This may not be a problem, but is only a little embarrassed, which did not occur in Zhou hongyi's book on the methodology of my Internet.
